Services

The Advance Guard Poster

Formed in October 2007, The Advance Guard is a new media consultancy that creates radical marketing programs using emerging technology and community platforms. Our clients include American Eagle Outfitters, Coca-Cola, HBO, Verizon FiOS, Warner Bros and St. Martin’s Press.

Each member of our founding team also has an extensive background in digital design, community building and online marketing.

Our focus is next-generation online marketing, using new technology, community dialog and social media techniques. This includes, but is not limited to, expertise in utilizing:

  • Social networking tools (e.g. MySpace, Facebook, Gather, LinkedIn)
  • Blogging & Podcasting
  • Widgets and distributed content
  • Next generation multimedia design
  • Music, photo and video sharing sites
  • Social Bookmarking and news aggregation
  • Events and meetups
  • Presence applications
  • Virtual Worlds, including Second Life
  • Online Gaming
  • Alternate Reality Games and cross platform storytelling

Our services cover a broad range of specialist disciplines including:

  • Strategic planning around content, communications and community
  • Creative design and development services
  • Ongoing content strategy and ideation
  • Enhanced Web 2.0 functionality development, including Virtual Worlds
  • Hands-on expertise with social media marketing and emerging technology
  • Influencer outreach and buzz-building tactics
  • Conversation monitoring and optimization

We work with companies of all sizes, and accept both fixed-length projects and ongoing retainer relationships.