Comments on: A Taste Of Something Different http://www.theadvanceguard.com/2009/hbo/ The Advance Guard - a Digital Marketing Agency Helping Brands Leverage Social Media and Emerging Technology Sat, 04 Feb 2012 02:01:09 +0000 http://wordpress.org/?v=2.6.3 By: Gary James http://www.theadvanceguard.com/2009/hbo/#comment-531 Gary James Mon, 09 Nov 2009 23:30:50 +0000 http://theadvanceguard.com/WP/?p=38#comment-531 What was the budget? How does this translate to people with small budgets? What would one attempt to tell a potential customer that thinks $4000 for a website is exorbitant? What was the budget? How does this translate to people with small budgets? What would one attempt to tell a potential customer that thinks $4000 for a website is exorbitant?

]]> By: C.C. Chapman http://www.theadvanceguard.com/2009/hbo/#comment-36 C.C. Chapman Wed, 11 Feb 2009 18:23:02 +0000 http://theadvanceguard.com/WP/?p=38#comment-36 Scott, we appreciate you digging the campaign. We were psyched to be part of the team. It is awesome to be able to work with a company like Campfire on something as fun and innovative as this. Scott, we appreciate you digging the campaign. We were psyched to be part of the team.

It is awesome to be able to work with a company like Campfire on something as fun and innovative as this.

]]> By: Scott Sigler http://www.theadvanceguard.com/2009/hbo/#comment-35 Scott Sigler Wed, 11 Feb 2009 17:14:58 +0000 http://theadvanceguard.com/WP/?p=38#comment-35 Even though the wired world knows and expects these pseudo-reality viral campaigns, one that's done well can still excite and create a sense of participatory fun. I bagged on this campaign a little in my AMC column, but as time wore on I saw that I was wrong. The goal of the campaign wasn't to "trick" anyone, everyone knew it was fake and happily bought in. People played along, enjoyed it, and that created positive attitude and excitement for the TV show. Kudos to you, TAG, for an excellent campaign that made this crotchety old blogger rethink his stance. Even though the wired world knows and expects these pseudo-reality viral campaigns, one that’s done well can still excite and create a sense of participatory fun. I bagged on this campaign a little in my AMC column, but as time wore on I saw that I was wrong. The goal of the campaign wasn’t to “trick” anyone, everyone knew it was fake and happily bought in. People played along, enjoyed it, and that created positive attitude and excitement for the TV show. Kudos to you, TAG, for an excellent campaign that made this crotchety old blogger rethink his stance.

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